Thought Leadership
Avanade’s collaborative spirit has allowed us to create a growing library of thought leadership, including points of view, perspectives, white papers, podcasts and other materials. To get started, see our most recent papers on Digital Collaboration and Lotus Notes migrations and Exchange 2007.
Attracting and retaining customers, and growing customer relationships, have always been top priorities for business. But in a globalized economy it is more critical – and challenging – than ever to build vibrant customer relationships across geographies, industries and at all levels throughout organizations.
An independent market research firm recently completed a groundbreaking global survey of companies and how they use social media technologies to attract and retain customers.
Watch Avanade’s Vice President of Enterprise Solutions, Mike Pazak discuss how CRM and social media are converging to help companies maximize customer relationships. Featured guest Ed Thompson, Vice President and Distinguished Analyst, Gartner, will discuss Gartner’s perspective on CRM and social media.
CRM tools today often ignore the very core of customer management success: the relationship. Current CRM efforts could be better described as CTM: customer transaction management. With CTM, companies interact with customers in a narrow, highly prescribed way that focuses primarily on the exchange of data, not the interaction with customers. Read our point of view by Avanade Vice President of Enterprise Solutions, Mike Pazak.
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